Luckily, our marketing strategy doesn’t need to be used in the above video but sometimes it’s the simple things that elude us in coming up with an effective yet cost-efficient marketing plan for our business. If you practice personal injury law, we recommend the following visibility heightener to increase word-of-mouth regarding your firm.
Instead of standard business cards, distribute postcards to potential clients (with the suggestion to give them out liberally to friends and family as well) and arrange to have them prominently displayed in participating doctors’ offices, physical therapy and rehab centers.
Not just your typical postcard. This post card should have the firm’s information (of course) but also a To do List in case of an accident. We’ve prepared copy for you:
If you are involved in an accident:
Take pictures immediately.
Do not admit liability.
Fill out the below at the scene of your accident:
Date of Accident: __________________________________
Location of Accident:________________________________
Other Driver’s Name: _______________________________
His/Her Phone Number: _____________________________
His/Her License Plate #: __________________ State:______
Insurance Company: ________________________________
Policy Number: ____________________________________
Police Expiration Date: _______________________________
Witnesses: _Name_________________Phone Number____
Precinct: _____________ Accident Report No.____________
BNI Operatives: Street Smart; Web Savvy.