Too often, important, even intra-company, email, winds up in your trash folder. Resending, sending without a subject line, consulting your Magic-8 ball… are some solutions. The more scientific way to ensure your email gets through is follow the Can-Spam rules found at the government site: http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm.
Additionally, from the 60-Second Marketer we run a very brief, concise second video with 10 tips of words not to use in any subject line if you want your email to go through.
10 Words, Phrase or Actions To Avoid In Email Subject Lines:
1. Use of the word “free”.
2. Excessive punctuation.
3. The phrase “please read”.
See video for the rest.
PI Tip Of The Week: Pending the financially parameters of your case, when required to prove a long-time, pre-existing premises defects/dangerous conditions, have an address history run of the property in question to obtain previous tenant information. Follow up with subject locates and interview previous residents.
BNI Operatives: Street smart: Web savvy.
As Always, Stay Safe,
Lina
Filed under: can-spam, email, forbidden words, law firm, legal marketing, spam, subject line
