This week’s Bulletin is short and to the point. Monitor your firm’s Netface (your site, your social networks and other postings). (This week’s post applies to anybusiness, not just legal firms, as well as to most individuals online.)
Wishing to achieve or remain on the tech/new media edge, it seems that everyone has a personal or business website and a LinkedIn, Facebook and Twitter account. What we call your online presence, or Netface. Make no mistake, your firm must be on the web map. Not having a professional and updated Netface can make your practice appear antiquated, irrelevant or under-enthused.
It’s also in your firm’s best interest to keep an eye on your postings.
Social Networking Tips:
LinkedIn- Of course it’s nice to receive a glowing recommendation from a client. Edit before you post. “Best lawyer”, “Most knowledgeable lawyer in product liabilities” and “Use ________, Esq. Guaranteed results”, will come back to haunt you.
FaceBook – Do NOT “friend” or “poke” potential witnesses. It doesn’t look good at all.
Twitter – Filter your followers. A rival, investigator or dissatisfied former client can a) determine your marketing and sales strategies and relative income/client base, b) follow your whereabouts and gather other personal info that you would rather strangers not know and and c) potentially slam your account into a spamming nightmare.
No need to be paranoid; just vigilant.
Next week, in the second part of our “Netface” series, we’ll review law firm marketing videos: the good, the bad and those barely making the bar.
TIP OF THE WEEK FOR SUBSCRIBED USERS: THOUSANDS OF LAW FIRMS ONLINE. HOW DOES YOURS GET TO BE ON GOOGLE’S PAGE ONE? (available only in your email Bulletin version)
BNI Operatives: Street smart: Web savvy.
As always, stay safe.
Filed under: internet, legal marketing Tagged: | ethics, facebook, lawyer, legal marketing, linkedin, marketing, netface, online, twitter
