Video commercials today are inexpensive and have the potential to reach a very wide audience, especially via the internet.
As promised last week, we reviewed hundreds of attorney commercials and have below brought you, the best, the fair to muddled and the “Take 72…” lawyer video ads.:
PITCH PERFECT!
Hands down still the best trial law advertising piece out there.
Assessment:
1. To the point with contact info consistently displayed.
2. Uncomplicated speech.
3. Effective message relay.
NOT BAD FOR YOUR FIRST SHOT
Assessment:
1. Repetitive in certain parts.
2. Unclear message (client range is too broad - from indie tenant disputes to large commercial contract matters).
3. The logo and contact information is easily available at all times.
DO NOT TRY THIS AT HOME:
Assesment:
1. Attorney’s contact info hard to find. Should be in constant view along the bottom or embedded in the video.
2. The animation tells a story opposite of the attorney’s intended message. The dog and kids for the most part are all playful, cute…
3. That message, that dog attacks can cause very debilitating and horrific damage to a victim, is not presented.
4. Leash laws and prior notice should have been at the very least mentioned.
An effective video legal ad should be a) deliver a clear message, plainly worded; clearly representing the firm’s specialty areas, b) 30 – 45 seconds long at max, c) have contact info present throughout the entire video.
TIP OF THE WEEK FOR OUR SUBSCRIBED READERS: ONE TINY GADGET WILL TURN A 30 FOOT SPACE AROUND YOU INTO A PERSONAL CONNECTION ZONE – FOR UP TO 5 DEVICES – WITHOUT ANY WIRES, PLUGS, USB CONNECTS… IT CAN EVEN TURN YOUR IPOD TOUCH OR OTHER SUCH DEVICE INTO AN IPHONE IF YOU LOSE OR MISPLACE YOUR MOBILE WHILE TRAVELING.
As always, stay safe.
Filed under: General Information, legal marketing, Uncategorized Tagged: | advertising, lawyers, legal marketing, videos
