In positive ways.

By the time September rolls around, vacation is over, the kids are back in school and a feeling of rejuvenation is in the air.  Your business needs that same dusting off and subsequent fresh polish.

Below are steps (with the appropriate tools, if necessary), that you can take at a leisurely pace in the next 6 weeks, that will give your business a new shine:

1. Twitter.  If your firm’s site maintains an active Twitter account, have it tied to a automatic RSS feed.  The benefits are that the site updates itself regarding important industry news, decisions… and keeps your site (and by extension, firm)  looking topical and engaged.

2. Review past blog posts.  Remove or modify old posts that are now either irrelevant, wrong or simply don’t  reflect the areas you are now practicing in.  (Also, once these posts are modified, submit the new posts to The Wayback Machine which will automatically update your old posts.  I’ve found things in my old posts that mortified me now… even though they’d been posted in jest at the time.)

3. Facebook:  Remove the scantily clad, robo-selling “friends” on there.  Mixing the professional with the personal is a talent few possess but cases of outright solicitation or ignorant postings, allowing these “friends”  devalues your public profile.

4. LinkedIn: Put your most powerful bio up.  Join groups that interest you and even one response a week will keep you tied into the community and potential sources of revenue.  Have your blog and Twitter posts also activated to appear on your LI page.  Again, it gives your sites and business a sense of freshness and of being knowledgeable.

Now just in case you have several people (former clients, friends…) that you would rather not show up anywhere on your public online profile, download  BlockYourEx software.  It’s as it they never existed

These small steps will have your sites appear fresh, current and relevant; always attractive selling points to a potential new client.

BNI operatives: Street smart; web savvy.

As always, stay safe.

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