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    For the trial law and legal community from a private investigator's perspective. The Beacon Bulletin is the weekly newsletter authored and published by our parent company, Beacon Network Investigations, LLC (BNI). We're a private investigation company. We DON'T dispense legal advice, respond to anonymous queries or black hat your enemies for you. (Internally, however, points are alloted for perfectly wordsmithed compliments.) We DO hope to inform. That's our business.
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Facebook Quizzes, Cute And A Perfect Tool For Identity Thieves.

Just about everyone on Facebook has been drawn to taking one of those “Share with your friends” quizzes – the last widely spread lure being “What Is Your Elf On A Shelf Name?”.  Full disclosure: I was halfway through that one myself when I realized what I do for a living. <facepalm>  In my defense, who doesn’t love a good quiz?  Aside from my Elf name, I was curious to know which Disney princess I am and what food matches my personality. Not smart.

Quite a few police departments have issued a Facebook quiz scam alert, warning that those “harmless” quizzes may not actually be all that harmless after all.

Think about the security questions we have to answer to just about every one of our online accounts – banking, credit reporting agencies, even Expedia, etc.   Who was your first-grade teacher? What was your favorite pet’s name? What’s the first name of your childhood best friend?  By providing this information in a social media quiz, you may be handing hackers the keys to your identity.  Hackers then build a profile of you through several different data sources.

An example of how quiz scamming works:

This quiz uses the first letter of your first name and your birth month to determine your “Elf” name. So, when you post your response, online hackers can figure out your birth month and then click through to your profile page to get more information.

facebook quiz scam alert

A nugget of information in isolation may not seem like a big deal, but combining that with other data that may be out there can result in a greater threat,” says Rachel Rothman, Chief Technologist for the Good Housekeeping Institute. “Be mindful of photos or posts that could give away information about your location or self (like your birthday) and consider if you are posting something that could be used to locate you offline or make it easier for someone to figure out any of your passwords.”

While the person posting and sharing these quizzes usually has innocent intentions, your response puts the information out there for all to see. That can be scammers or, as the Better Business Bureau points out, data mining companies who sell your information to other businesses.

With Valentine’s Day coming up this week, please resist the urge to respond to “What Does Your Valentine’s Day Cookie Say?” or “What Will Happen To You This Valentine’s Day”.  I can answer those two questions for you right now: 1. “If all you got for Valentine’s Day was this lousy cookie, consider dating someone else.” and “A lot or nothing.” There you go: informed, safe and sound.

BNI Operatives: Situationally aware.

As always, stay safe.

 

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